Principles of Design
project overview
This poster series is an exploration of foundational design principles, focusing on balance, color, and point through the visual motif of butterflies. Each poster isolates a single principle, using form, contrast, and spatial composition to communicate its function within visual design.
project type
Illustrations
year
2024
The series investigates how visual weight can be distributed to create stability, how color can evoke emotion, and how focal points can guide the viewer's attention within a composition. By simplifying each concept into a distinct visual study, the work emphasizes clarity and intentionality in the decision making process.
Unified through the subject matter, within varying outcomes in execution, the posters function both as individual explorations and as a cohesive system.
