Climate action identity
project overview
This project is a branding and identity exploration centered on the United Nations Sustainable Development goal 13: Climate Action. The objective was to develop a cohesive visual identity system that communicates the urgency and impact of climate change while remaining accessible and engaging to a broad audience.
project type
Brand identity
year
2025
The design focuses on translating complex environmental issues into a clear and compelling visual language. Through the development of a distinctive brandmark, strategic color palette, and flexible visual system, this project aims to simplify and humanize the conversation around climate change, without diminishing the severity and urgency of this issue. There was a big emphasis on clarity and urgency to encourage understanding instead of overwhelm.
By positioning design as a major communication tool, this identity system seeks to inspire awareness, motivate action, and support ongoing global sustainability efforts.
