JP-8
project overview
jp-8 is a client-based project developed for the school of hospitality at metropolitan state university of denver. the objective was to create a cohesive brand identity, that included both a brandmark and a complete beer label, which was in celebration of chris thibodeau’s dual passion in the brewing industry and his background in the air force.
project type
Packaging Design
year
2025
client
MSU Denver School of Hospitality
The design approach focused on authentically representing Chris’s personal history and characters, while also translating the story into a compelling visual system that could stand on its own in the craft beer industry. Drawing inspiration from both aviation and the brewing industry, the final identity pulls from the Air Force symbol, and the beer Chris was extremely passionate about and created himself. Both of these elements provide the ingredients for the beer to compete on the market.
the results for the brandmark and label allow not only honoring the individuality behind the project, but also positions jp-8 as a recognizable presence within the brewing industry.
