D.A.R.E Records
project overview
D.A.R.E Records is a conceptual branding project. The objective was to create a distinctive logo for a fictional music label that captures a bold, contemporary presence within the digital music landscape.
project type
Brand identity
year
2024
The design explores themes of disruption, energy, and movement, drawing inspiration from glitch aesthetics and audio distortion. Through the use of layered typography, offset color channels, and dynamic visual interference, the logo visually echoes the experience of sound manipulation and draws on the name of the brand. The circular form references a vinyl record, grounding the identity in music culture while contrasting with the modern, experimental treatment of type.
Balancing clarity with expressive distortion, the final mark functions as both a recognizable brand identifier and a visual representation of the label’s identity. The result is a striking and adaptable logo that communicates a sense of edge, creativity, and sonic experimentation.
