JP-8 was a client project that was created for the Department of Hospitality at Metropolitan State University of Denver. The deliverables requested from the department was both a brandmark, and full label design for a beer bottle, in celebration of Chris Thibodeau and his passion for both the brewing operations at the university and for the air force. The goals of the brandmark and the label design were to remain true to Chris and his identity, while also standing up against other competitors in the brewing industry.