Principles of Design

This is a poster series of exploration of the principles of design. I chose to focus on balance, color and point. Each of the posters isolates a single principle and uses form, contrast, and spacial arrangements. Balance (far left) is explored though distribution of visual weight, color (center) focuses on emotional impact and hierarchy, and point (far right) directs the viewers attention to specific areas of the composition. Working together as a poster series, these showcase of fundamentals of design shape visual communication.